The essence of POPSMASH is to use Instagram giveaways to incentivize options to your email marketing or leads list, which you can convert to sales.

For this to work well, you must run your Instagram giveaway well. POPSMASH does most of the heavy lifting for you, but there are some extra things you can do to increase your campaign's engagement and conversion rates.

Tell your followers ahead of time to generate excitement

Before starting your Instagram giveaway campaign, give your followers a heads up to get them excited about it by telling them things like what the prize will be and when it will start.

Go niche for better results

Giveaway prizes specific to your niche are the best for getting more subscribers and leads in your target market.

For example, if your feed is about fitness your giveaway prize should be relevant to people interested in fitness. This will ensure you attract the right audience for your brand, which drives higher ROI.

Tell your audience how to enter

Tell your followers how to enter in your giveaway post caption so they know what counts as a valid entry and when the giveaway ends. When starting your campaign, we'll automatically generate an example caption with the rules to use as a starting point you can modify as you like.

Include a disclaimer

Protect yourself and your followers by including a disclaimer. Here’s an example you can use (we also include this in the example caption we generate):

This giveaway sweepstakes is not endorsed, administered, or sponsored by Instagram. Winners will be chosen fairly and at random by 3rd party facilitator @POPSMASH on <END DATE> and will be notified within 48 hours via direct message from @username.

These tips will help you get the most out of your POPSMASH campaign. Want more tips on running great Instagram giveaways? Well, you're in luck. We wrote an epic 12,000-word guide on running Instagram giveaways here!

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