In short, POPSMASH uses Instagram giveaways to drive organic engagement that incentivizes email opt-ins from Instagram users.

Once you create your Instagram giveaway post, your POPSMASH campaign will track entries, verify email addresses, measure performance, and more.

How to start

You start by creating a campaign in the POPSMASH app, then you post a giveaway on Instagram. For example, your Instagram giveaway could have rules like:

  1. Follow me

  2. Tag 2 friends in the comments

  3. Subscribe to our newsletter at the link in bio for 10 bonus entries

Instagram giveaways are very popular, and users are familiar with them, so they generate significant engagement.

The giveaway prize (whatever you decide to give the winner) incentivizes users to enter to win the prize. If users enter their email address, they get 10X the chance to win, which makes it effective for lead generation.

POPSMASH then automatically creates the campaign entry page for your Instagram giveaway. As people enter, we track and validate all entries (e.g., did they tag 2 friends? Is their email valid?).

When they enter their email address, we associate that with their Instagram account, location and send a double opt-in email confirmation to ensure it is a valid email address.

If your campaign is location-restricted (e.g., limited to your local area because you’re a retail store) we also include location data, so you can ensure the winner is local.

In the dashboard we show a funnel of engagement > entries > conversions (email opt-ins). On average we see a conversion rate of ~40% for entries to email opt-ins.

At the end of the campaign, POPSMASH picks a random winner from qualified entries, and you can download a CSV list of all email options to import into your CRM or email marketing app.

POPSMASH is by far best way to turn Instagram followers into email subscribers.

Why it works

Getting more Instagram followers is great, but you want conversions. Instagram followers just don't convert as well as email subscribers.

In fact, email subscribers convert 10X better than Instagram followers. So, getting your Instagram followers to join your email list can significantly boost your ROI.

But how do you turn your Instagram followers into email subscribers? That's what POPSMASH does: Turn Instagram followers into email subscribers.

Interested in trying it? Try it with a 60-day money back guarantee at

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