All-time stats vs. campaign stats
We show your social lead performance data in two views:
All Time Stats: A consolidated roll-up of your stats across all your campaigns combined.
Campaign Stats: A per-campaign breakdown of performance for each campaign.
What each stat means
Here's a breakdown of what each stat means and how we measure it:
Entries: The number of users who entered your giveaway by meeting the entry criteria you set for the campaign.
Subscribers: The number of users who entered their email address AND validated their email address. Unverified email addresses are not included in the total and do not count for bonus entries. See more on how subscribers are counted here.
Conversion Rate: The number of users who entered their email address (Subscribers) divided by the people who entered (Entries) your giveaway (Subscribers / Entries = Conversion Rate).
New Followers: The number of new followers you gained since the start of your campaign. This comes directly from Instagram (via the Instagram API). The timing may vary based on when we start getting data from Instagram, but it should be approximately correct.
Engagement: Engagement data also comes directly from Instagram (via the Instagram API). Instagram measures engagement by adding the total number of likes and comments.
Engagement Rate: The engagement rate is calculated by dividing engagement (likes + comments) by the number of followers. Engagement rate = (Likes + Comments) / Followers.
Entry rate: The percentage of your total followers who enter your Instagram giveaway. This number typically seems low but demonstrates why it's good to run at least one campaign a month to reach more new and existing followers.