All stats vs. campaign stats
We show your social lead performance data in two views:
All Stats: A consolidated roll-up of your stats across all your campaigns combined.
Campaign Stats: A per-campaign breakdown of performance for each campaign.
What each stat means
Here's a breakdown of what each stat means and how we measure it:
Engagement: Engagement comes directly from Instagram (via the Instagram API). Instagram measures engagement by adding the total number of likes and comments.
Entries: The number of users who entered your giveaway by meeting the entry criteria you set for the campaign.
Visitors: The number of unique visitors to your social lead gen page.
Subscribers: The number of users who entered their email address AND validated their email address. Unverified email addresses are not included in the total and do not count for bonus entries.
Conversion Rate: The number of users who entered their email address (Subscribers) divided by the people who entered (Entries) your giveaway (Subscribers / Entries = Conversion Rate),