We validate a few different things to ensure you get high-quality lead data:
Users are required to log in with Instagram to validate their Instagram user account.
Users are required to comment and tag friends on your post, which we validate via Instagram's official API.
Users are required to enter a valid email address, which we validate via double opt-in (they must click a link in an email we send to the address they provide).
We associate the user's Instagram account with their email address to validate full entries and help you better understand your customers.
For more details on how users and entries are authenticated and validated see this help article.