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Google Analytics & Meta Pixel event tracking
Google Analytics & Meta Pixel event tracking

How we instrument your quiz funnel and tag events.

Gabe avatar
Written by Gabe
Updated over 3 weeks ago

If Google Analytics and/or Meta Pixel are installed on your store, we will automatically instrument your quiz funnel and tag events.

Event Name

Definition

ps_quiz_view

The quiz start page is viewed.

ps_quiz_start

A new quiz is initiated (triggers an engagement).

ps_quiz_complete

The quiz is completed.

ps_quiz_restart

The quiz is restarted.

ps_quiz_step_view

A quiz step is viewed.

ps_quiz_step_skip

A quiz step is skipped.

ps_quiz_step_submit

A quiz step is completed and submitted. Metadata will include data captured from opt-in, like email and name if available.

ps_quiz_results_view

Recommended products are viewed.

ps_quiz_results_click

Recommended products are clicked.

ps_quiz_results_add_to_cart

Recommended products are added to the cart.

ps_quiz_results_bulk_add_to_cart

Recommended products added to cart in bulk.

ps_quiz_results_buy_now

The product 'buy now' button is clicked.

The Submit event includes captured data if applicable, such as name and email.

{
"quiz": {
"shortcode": "4a5dx26e411s9",
"title": "Which Chic Spring Look Are You?"
},
"step": {
"order": 3,
"title": "Stay in the know!",
"type": "capture",
"fields": ["email", "first_name", "last_name"],
"submitted": ["email", "first_name"],
"time_taken_ms": 3002
}
}

If Google Analytics or Meta Pixel are not set up on your store yet, events cannot be tracked. Here are guides on how to set them up in Shopify:

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