We prioritize keeping your list quality high by validating new email addresses that opt-in to your list through quizzes and other means.
Our validation at the point of entry is in addition to any measure you have in place with your email marketing providers.
There are two levels of validation based on which plan you have: Basic and Advanced validation.
Basic email validation
Basic validation for new email addresses is included in all plans and attempts to automatically catch and correct basic mistakes and formatting issues that would otherwise reduce your list quality with invalid contacts.
Here are a few examples of the kinds of things we automatically correct with basic validation on all plans:
Autocorrect common mistakes with email addresses, such as example@gmail.cm -> example@gmail.com
Automatically enforce email address format for validation: aaaaa@bbbb.ccc
These measures automatically detect and correct the most common issues to keep the quality of your list high.
Advanced email validation
Our higher plans include further validation to prevent disposable email addresses.
We do this because you want to establish relationships with potential customers, not muddy your list with fake email addresses from bots, scammers, and other low-quality contacts. For example, advanced validation attempts to automatically block disposable email addresses like example@fakeemail.com.
Advanced email validation is included in our Growth plan and higher.