To link to a quiz, you have two options:
Link to the mobile-optimized, standalone version of your quiz with your POPlink.
Add the quiz to a dedicated quiz page on your store and link to it.
POPlink
The POPlink is the easiest method because the page is already built, and you can just copy your POPlink to use it. See instructions here.
Dedicated quiz page
To use a dedicated quiz page, you'll add your quiz to a page and then link to that page. You can add a quiz to any page with either a page section (easier) or a code snippet (advanced but flexible).
Other ways to use your quiz
You can explore other ways to use your quiz here.