When users opt-in and submit their email address or phone number (e.g., in a quiz), we validate and then sync the data based on your settings in the Integrations section.

You can toggle the Shopify update settings in the Integrations section of your quiz.

If this Shopify setting is turned off, opt-in data is still saved as part of your quiz Submissions, so you can export the data as needed in CSV format.

When Shopify opt-ins are turned on, we update or create customer profiles with 'accepts marketing' turned on. In full transparency, here's the decision tree determining what updates and when.

We validate email opt-ins to ensure you only get high-quality contacts added to your list. Our validation at the point of entry is in addition to any measure you have in place with your email marketing providers.

There are two levels of validation based on which plan you have: Basic and Advanced.

Basic validation is included in all plans and tries to automatically catch and correct basic mistakes and formatting issues that would otherwise reduce your list quality with invalid contacts.

Examples of Basic validation (included on all plans):

These validation measures automatically detect and correct many of the most common issues to keep your list quality high.

Advanced validation in our higher plans attempts to prevent disposable email addresses and phone numbers from getting used.

This extra validation goes further to help you establish relationships with real customers, not fake contact data from bots, scammers, and other low-quality contacts.

For example, it attempts to automatically block disposable email addresses like example@fakeemail.com.

Advanced email validation is included in our Growth plan and higher.