When a user opts-in and submits their email address, we validate and then sync the data to Shopify by either creating or updating a Shopify customer profile, so it'll automatically sync to any CRM or marketing service that integrates with Shopify.

This means that all quiz opt-in data is saved to Shopify for you and belongs to you even if you uninstall our app.

You can toggle syncing email addresses to Shopify in the Settings section of your quiz.

If this setting is turned off, we will no longer sync to Shopify profiles, but opt-in data will still be saved as part of your quiz submissions, so you can export the data as needed in CSV format.

When Shopify opt-ins are turned on, we update or create customer profiles with 'accepts marketing' turned on. In full transparency, here's the decision tree determining what updates and when.

We validate email opt-ins to ensure you only get high-quality contacts added to your list. Our validation at the point of entry is in addition to any measure you have in place with your email marketing providers.

There are two levels of validation based on which plan you have: Basic and Advanced.

Basic validation is included in all plans and tries to automatically catch and correct basic mistakes and formatting issues that would otherwise reduce your list quality with invalid contacts.

Examples of Basic validation (included on all plans):

These validation measures automatically detect and correct many of the most common issues to keep your list quality high.

Advanced validation in our higher plans attempts to prevent disposable email addresses and phone numbers from getting used.

This extra validation goes further to help you establish relationships with real customers, not fake contact data from bots, scammers, and other low-quality contacts.

For example, it attempts to automatically block disposable email addresses like example@fakeemail.com.

Advanced email validation is included in our Growth plan and higher.