Quizzes are a great way to incentivize your social followers to join your email list, which you can convert to sales. Here are some things you can do to increase engagement and conversion rates.
Use a prize specific to the audience you're targeting
Giveaway prizes specific to your target customer are the best for getting qualified, high-quality subscribers and leads in your target market.
For example, if your business is about fitness, then your giveaway prize should be relevant to people interested in fitness instead of something generic like an iPad or an Amazon gift card. This will ensure you attract the right audience for your brand, which drives higher ROI.
Start with a relatively inexpensive prize
It may take a few iterations to understand your ROI, so we recommend using a relatively inexpensive prize. If possible, use one of your more popular (but relatively low-cost) products or services that people would love to win.
Based on the results from your first social giveaway, you can scale up your prize value to see how it impacts your number of entries and subsequent ROI. You can also experiment with boosting the post to find the right balance.
Tell your audience how to enter
In your giveaway post caption, tell your followers how to enter so they know what counts as a valid entry and when the giveaway ends.
Here are some examples of Instagram giveaway images.
Want more tips on running great Instagram giveaways? Well, you're in luck. We wrote an epic 12,000-word guide on running Instagram giveaways here!